Bring Your Website Alive With Video

You have just a few seconds to keep someone on your website, and who says no to a 'press play' arrow? Video is a potent way to quickly and effectively show your customers who you are and what you do.

We recently invited Deborah Stanaway onto the JFM team. Deb's our new writer. She also specialises in writing and producing website video. This is an exciting development for JFM as we believe video is a powerful tool in both ours and your toolbox. Stand by for the JFM video!

The website audience has little tolerance for slick, glitzy advertising-type videos. They're online to get their information quickly and efficiently. Web videos are most effective when they're professional and 'real' – telling the client's story in an honest and warm way. If you have what they want a potential customer will 'buy' you as they watch your video – seeing the real thing speaks so much louder than words.

All products, all business-types with a website are suited to having a website video.

Costs range from $2800 to $3800 for a 'welcome to our business, this is who we are and what we do' type video. More complex stories can be told – right through to a documentary, company profile, video report for stakeholders etc. Our videos are bespoke, not a formula, to acurately represent your individuality.

We can also re-purpose your video onto dvd (to give to clients or for tradeshows), YouTube, facebook, and as an attachment to your emails.

So in line with our total approach to growing your business, JFM brings you our own video specialist. Deb and I would love to chat with you about how you can bring your website alive with video, gaining advantage over your competitors by really reaching your web audience effectively.

Enhancing Performance

Ask For Information - Ask successful business owners (in non-competitive industries) how they achieve success.  You could gain inspiration and some very practical advice to help you streamline systems and improve your product or service.  E.g. Specific technology/software.

Ask businesses who use a competitor’s product or service, what you could improve on.  Yes this may help you to do business with them in the future, but focus on listening, not selling.  And keep it short – ask for just 10 minutes of their time.

By choosing the businesses carefully and by being willing to also share information with them, it can be a win-win for both parties.  What you give, can often come back ten-fold.

For more ideas on how to enhance performance and stay ahead of your competition, contact JFM – our services include planning and implementing effective Marketing strategies.

Your Website

Does it MAKE you money and SAVE you time?

Many businesses aren’t maximising the potential of their website.  Some simple ways to do it include:

• Product Catalogue - with images and specs – also helps minimise returned product and incorrect orders.
  
• Product Specifications & Costings – also reduces time spent quoting and answering the same queries over and over again.
     
• Shopping Cart - time-poor and web-savvy customers love it.  Phone/email/fax orders can be time-consuming.
  
• Tips or Guides – how to make the most of your products.  Also reinforces the benefits of buying them. 

Your website can do so much more than just provide information - it can generate income by working 24/7.  Even YOU can’t do that!

Make your website work harder - contact JFM – our marketing services include compelling website design
and online marketing.

What does your brand say?

Every 3-5 years a business needs to look very hard at their brand to make sure the Branding is creating the right perceptions, that it’s consistent and aligned with strategic goals.

Brand connection is when your messages are relevant and appeal to your target market/s - especially on an emotional level. Think strategically - identify key target markets, their current perceptions, and make your messages relevant to their desires and needs. Focus on key benefits - what’s in it for them.

Create strong Branding material - e.g. consistent messages, a timeless logo, visual Branding with longevity. If you use multiple media, always link the branding. And when necessary customise your Branding for different target markets.

For emotive imagery, eye catching graphic design and powerful copy, contact JFM – we’ll help you make that connection!

Direct Marketing

Direct marketing lets you target your message or service directly to those who are most likely to respond.

Customised personal marketing, personally addressed, is not just about selling; its service focused, and acknowledges variable market segments.

It can be done by mail, or you can also consider electronic publications like email newsletters or press releases, brochures, or flyers. You can send reminders about seasonal maintenance and activities, or warranty expiries.

Keeping your clients up to date and informed about what you are doing, and what they might be considering has never been simpler or more cost effective.

You can’t sell a secret...The power of trade show signage

The large tiered rows of seats at the local A&P show grounds are not the only grandstands.

Trade shows are a magnificent opportunity to display your business to a carefully self- selected audience in a grand manner.

Whether it’s teardrop banners, branded marquees, product boards, branded balloons, flags, air ships, competition entry boxes and much more; bring your site alive.

Just as the rural community flocks to the local shows, so other sectors attend conferences, expos, exhibitions and displays of particular interest to them.

Different shaped signage, signage that moves, signage that flutters in the breeze can make a difference between the walk in and the walk past.

Make your exhibit a memorable one. Draw the current and prospective customers in by using intrigue.

Don’t be afraid of grandstanding, make your mark. 

Starting a business made easy

It’s a dream which has taken weeks, months, maybe even years, but now you’re ready to take the plunge into your own business.

You’ve thought about the equipment and stock you’ll need, the allied services you’ll rely on, your knowledge of the sector, and probably most of all about the financial side of things.

But perhaps the key thing for any new business is profiling, exposing yourself and your key points of difference, so the clients will be flocking your way.

How do you get your message out there?

That’s where JFM can help. Call in and pick up one of our start up packs with key points to get things humming. We ask the questions you need to consider, to get out there and be visible!